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The timeline of energy drinks spans from early stimulant teas to modern caffeine-rich sodas.
Today's energy drinks combine caffeine, sugar, and additives to provide quick energy boosts for long workdays.
In 1863, French chemist Angelo Mariani mixed coca leaves with red wine to create Vin Mariani.
The drink attracted famous customers including Thomas Edison and Queen Victoria, who praised its stimulant effects.
In 1927, Taisho Pharmaceutical Company launched Lipovitan in Japan.
This liquid supplement contained taurine and B vitamins.
It was the precursor to all modern energy drinks.
Factory workers and office employees drank it to stay alert during their long shifts.
In 1962, Danish pharmaceutical company Lundbeck created Guronsan, an effervescent tablet that combined caffeine, vitamin C, and B vitamins.
When dropped in water, it created a fizzy drink marketed to combat fatigue.
In 1985, Austrian businessman Dietrich Mateschitz discovered Krating Daeng, a Thai energy drink, during his travels.
The drink's name meant "Red Bull" in English.
Mateschitz partnered with the drink's inventor, Chaleo Yoovidhya, to create a carbonated version for Western consumers.
Their partnership launched Red Bull.
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Monster Energy entered the energy drink market in 1997, threatening Red Bull's market control.
Through distinct flavors and targeted marketing, Monster grew from a Hansen Natural Company into an energy giant.
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Rockstar Energy launched in 2001, introducing black cans marked with gold stars to store shelves.
Founder Russell Weiner positioned the brand by offering 16-ounce servings—larger than Red Bull's 8.4-ounce cans—with eye popping flavors like fruit punch and mocha.
In 2004, Manoj Bhargava created 5-hour Energy shots—concentrated two-ounce drinks containing vitamins, amino acids, and caffeine.
Unlike existing energy drinks with high sugar content, 5-hour Energy contained zero sugar and few calories.
Bang Energy entered the energy drink market in 2007, bringing a new formula aimed at athletes.
While Red Bull and Monster targeted party-goers, Bang added creatine, BCAAs, and CoQ10 to attract fitness enthusiasts.
Natural energy drinks gained popularity in 2020 as consumers sought healthier options.
Companies like Scheckter's, Runa, and Guru launched drinks with organic ingredients to replace the artificial sweeteners and excess sugar found in traditional energy drinks.
Coffee-energy drink hybrids emerged in the 2010s.
Brands like Starbucks Doubleshot Energy and Monster Java combined coffee flavoring with energy drink ingredients.
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