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“Putt Putt to the Pizza Hut” slogan came out of Pizza Hut’s first television commercial in 1965.
The ad invited viewers to visit one of the chain’s distinctive red-roofed buildings.
The ad, filmed in fast motion and, featured a businessman racing to pick up pizza while being chased by neighborhood kids, setting a family-friendly tone that helped Pizza Hut expand from its 1958 Wichita origins.
The commercial first aired during halftime of the 1966 Notre Dame vs. Michigan State or “Game of the Century.” Sales to the pizza chain were boosted for the next eight years.
In the late 1980s, Pizza Hut began offering takeout service, and its newest slogan was “Make It Great, Get It To Go.”
The slogan addressed quality food and convenience for busy families.
The campaign was launched with their new “Personal Pan Pizza” in 1983, which guaranteed lunch delivery in under 5 minutes or customers received it free.
By the mid-1980s, Pizza Hut was synonymous with its iconic red roof, so it introduced the slogan “The Best Pizza Under One Roof.”
This slogan clearly leveraged the restaurant’s design, which featured trapezoidal windows and shingled roofs.
On a short sidenote, Chicago architect George Lindstrom designed Pizza Hut’s signature look in 1963, but the company didn’t implement it until 1969. This slogan would not appear for decades.
“Makin’ it great!” was Pizza Hut’s slogan from 1987 to 1995, coinciding with the chain’s rapid expansion across American suburbs.
This eight-year marketing campaign emphasized quality and craftsmanship during a period when Pizza Hut was pivoting from a casual dine-in restaurant into a delivery powerhouse.
The tagline appeared in a 1989 commercial featuring a young Leonardo DiCaprio, years before his Hollywood stardom.
In 1995, the brand introduced the slogan “You’ll love the stuff we’re made of” to highlight its numerous ingredients.
This marketing campaign coincided with Pizza Hut’s introduction of the stuffed crust pizza in 1995, which became one of their most successful product launches of all time.
“Gather ’round the good stuff” served as Pizza Hut’s flagship slogan from 1999 to 2007.
It positioned its pizza as the center for all your social gatherings.
Also, during this period, Pizza Hut expanded its menu beyond pizza to include pasta, desserts, and wings.
Pizza Hut formally trademarked the phrase in 2003—several years after its initial rollout—showing the success of the slogan.
Looking to differentiate themselves with growing competition in 08’, Pizza Hut came up with the “Now You’re Eating!” slogan.
The tagline coincided with the launch of Pizza Hut’s “Big New Yorker” pizza, emphasizing indulgence and satisfaction through direct, action-oriented language.
This slogan appeared in one of the earliest pizza ordering apps—Pizza Hut’s PizzaNet system, which allowed customers in Santa Cruz to order delivery via the internet.
“Your Favorites. Your Pizza Hut” (2009-2012) emerged when the brand was facing fierce competition from Domino’s and Papa John’s.
This campaign was included with Pizza Hut’s bold introduction of a $10, any-size, any-topping pizza promotion—a direct response to competitors’ pricing strategies during the Great Recession.
“Make it great” (2012-2016) revitalized Pizza Hut’s brand identity to emphasize its pizza quality.
During this era, Pizza Hut introduced its pretzel crust and flavor-infused crusts.
Pizza Hut was also experimenting with its “Pizza Hut Bistro” concept, which featured a more upscale dining environment.
“The Flavor of Now” represented Pizza Hut’s pivot toward trendy food culture and younger demographics.
It helped to showcase its limited-time offers featuring innovative toppings like hot honey and launched delivery-focused initiatives to compete with emerging food delivery apps.
Launched most recently, “No one outpizzas the hut,” marking a shift to a more competitive positioning after decades of family-focused messaging.
With the popularity of delivery apps like UberEats and GrubHub, Pizza Hut needed an assertive slogan to compete with the ever-growing number of pizza restaurants open for delivery.
The slogan debuted alongside a $130 million investment in improving food quality, equipment upgrades, and digital ordering technology.
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