Slogans

Famous slogans have played a pivotal role in shaping public opinion and driving social movements throughout history.

From political campaigns like "I Like Ike" to corporate taglines such as Nike's "Just Do It," these concise, memorable phrases have captured imaginations and influenced behaviors through time.

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THE EARLY YEARS (1800S - 1950S)

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1840: "Tippecanoe and Tyler Too"

Part of William Henry Harrison's presidential campaign.

This catchy slogan referenced Harrison's military victory and his running mate.

1860: "Vote yourself a farm and horses"

Abraham Lincoln's slogan promoted the Homestead Act, appealing to voters' desires for land ownership.

1886: "Drink Coca-Cola"

This simple yet effective Coca-Cola slogan of Drink Coca-Cola helped establish Coca-Cola as a household name and laid the foundation for the brand's global dominance in the soft drink market.

1920s: "Made in Chocolate Town, So They Must Be Good"

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H.B. Reese and later Hershey's famous Reese's slogan he used to get rich.

1928: "A glass and a half of full cream milk in every half pound"

Cadbury's famous slogan for its milk chocolate.

1935: "The sweet you can eat between meals"

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The iconic slogan by Milky Way that ran for many decades.

1948: "A diamond is forever."

This tagline by De Beers transformed the diamond industry by linking the gemstone to eternal love, dramatically boosting diamond sales and making them a must have for wedding engagements.

1954: "Melts in your mouth, not in your hands."

This clever slogan highlighted the unique selling point of M&M's candy coating.

1955: "The happiest place on earth."

This slogan encapsulated the magical experience Disney aimed to provide.

1957: "Have a break, have a Kit Kat."

By associating their product with the concept of taking a break, Kit Kat resonated with consumers' daily lives.

1958: "Finger-Lickin' Good"

This slogan capitalized on the sensory experience of eating KFC.

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THE GOLDEN AGE OF ADVERTISING (1960S - 1990S)

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1962: "We Try Harder"

Avis embraced its second-place market position to create a memorable slogan that highlighted their commitment to customer service.

1971: "I'd like to buy the world a Coke."

I'd like to buy the world a Coke, launched during the Cold War—promoted a message of unity and peace—resonating with the counterculture movement.

1971: "Because you're worth it."

While introduced in the 70s by L'Oréal, this slogan gained renewed significance in the 2010s, aligning with growing movements of self-empowerment and body positivity.

1974: "The Ultimate Driving Machine"

BMW's slogan positioned the brand as the pinnacle of automotive engineering and performance.

1978: "When it absolutely, positively has to be there overnight."  

This slogan clearly communicated FedEx's unique selling proposition.

1984: "Where's the beef?"

This catchphrase from a popular ad campaign questioned competitors' burger sizes, boosting Wendy's sales.

1988: "Just do it"

This powerful call to action transcended sports, becoming a cultural phenomenon that embodied Nike's ethos of determination and empowerment.

1992: "Nobody better lay a finger on my Butterfinger"

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Butterfinger's famous slogan and ad campaign with Bart Simpson.

1993: "Got Milk?"

This simple question became a cultural phenomenon, spawning countless parodies and significantly boosting milk sales.

1994: "Taste the Rainbow"

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Skittles's fun slogan and ad campaign is launched.

1997: "Red Bull gives you wings."

This metaphorical slogan effectively communicated Red Bull's promise of enhanced performance and energy.

1997: "Think different."

Apple's tagline celebrated creativity and innovation, aligning the brand with visionaries and rebels.

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THE MODERN ERA (2000S - PRESENT)

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2002: "Expect more. Pay less."

Target's slogan succinctly captured its value proposition, positioning the brand as a provider of quality products at affordable prices.

2003: "Easy to use"

This straightforward slogan emphasized the user-friendly nature of the iPod.

2003: "I'm lovin' it.”

This catchy slogan, accompanied by a distinctive jingle, unified McDonald's global marketing efforts.

2003: "What happens here, stays here."

This suggestive slogan tapped into Las Vegas' reputation for adult entertainment and discretion.

2009: "Open Happiness"

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Open Happiness was introduced in 2009 but emphasized during the pandemic, this slogan aimed to associate Coca-Cola with moments of joy and connection in challenging times.

2020: "Shave Time. Shave Money."

This clever play on words encapsulated Dollar Shave Club's value proposition of convenience and affordability.