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A comprehensive list of discontinued candy brands.
Discontinued: 2014
Fictional beginnings: The Wonka Bar was introduced in 1971 by the Quaker Oats Company. It was based on the film and book “Willy Wonka & the Chocolate Factory.” Original bars were quickly pulled from the shelves due to production issues.
Revival & Downfall: Nestlé acquired the Wonka brand in 1988. They brought the Wonka Bar back into the market in the early 2000s. To support the release of the new 2005 film “Charlie and the Chocolate Factory.” They even promoted golden tickets as promotional prizes.
Declining sales led Nestlé to discontinue the Wonka Bar. The rights were sold to Ferrero in 2018.
Discontinued: 2006
Introduction & initial popularity: The Nestlé Magic Ball was introduced in the mid-1990s as a chocolate sphere containing small toys, often featuring popular characters from Disney or Pokémon. It quickly gained popularity among children and nostalgic adults.
Safety concerns & withdrawal: In 1997, due to choking hazards, the product was withdrawn from the market due to the small toys inside the chocolate shell.
Nestlé tried to rebrand it in 2000 with candy inside the shell instead of small toys. They even renamed it to Wonder Ball. It failed to attract attention and was discontinued for good.
Discontinued: 2011
Creamy beginnings: Creme Savers were launched in 1989 by Nabisco (later acquired by Kraft Foods). They quickly gained a cult following due to their unique creamy texture and fruit flavors.
Declining sales & a nostalgic return: The candy saw declining sales in the mid-2000s, and were discontinued by the beginning of 2010s. They did make a short comeback in 2021 as a limited-time offering as a marketing ploy to nostalgic fans.
Discontinued: 2001
A bite-sized start: Butterfinger BB’s were introduced by Nestlé in 1992. It was a bite-sized version of the classic Butterfinger bar. They had a crispy peanut butter core coated in chocolate.
Dirty fingers: They were discontinued because of their low melting point. It caused the chocolate coating to melt quickly and created a messy eating experience.
Discontinued: 2010
A sour spin-off: Altoids Sours, was introduced in 2004 as a spin-off of classic Altoids mints.
They came in five intense flavors:
Popular to slow decline: The sour candy was popular for a few years but was discontinued in February 2010 as national demand started to decline.
Discontinued: 2014
Campfire beginnings: Hershey’s S’mores Bar was introduced by The Hershey Company on January 1, 2003. They invented it to mimic the flavors of the classic campfire treat.
The candy bar combined graham cracker pieces, marshmallow filling, and milk chocolate coating.
An inauthentic experience: Though the Hershey’s S’mores Bar lasted for 11 years, it just couldn’t replicate the classic S’mores campfire experience. By 2014, it was gone.
Discontinued: 1980s
Malty start: The Milkshake Candy Bar was introduced in 1927 by the Hollywood Candy Company. It was popular for its malt-flavored nougat center coated in milk chocolate.
Ownership change: Because of ownership changes, the brand was discontinued in the early 1980s.
Discontinued: 1960s
Tropical sensation: The Coconut Grove candy bar was launched in 1949 by the Curtiss Candy Company. The company positioned it as a tropical treat featuring a combination of coconut and chocolate.
Shelf life problems: Curtiss Candy Company was acquired in 1964 by Standard Brands. Standard discontinued Coconut Grove shortly after because of its short shelf life due to its natural coconut filling.
Discontinued: 1980s
A home run: The Reggie! Bar was launched in the late 1970s by the Mars Company. The company capitalized on the popularity of baseball star Reggie Jackson.
Struck out: The Reggie! Bar was gone by the early 1980s because nobody knew who Riggie Jackson was anymore. However, it did make a limited reappearance in stores in 2023 driven by nostalgia.
Discontinued: 1979
Not that 7 Up: The 7 Up Candy Bar was introduced by the Pearson Candy Company in the 1930s.
It featured seven individual squares filled with different flavors. Most notably:
Trademark issues: The 7 Up Candy Bar lasted many decades but was pulled 1979 due to trademark disputes with the American Bottling Company—the then owner of the 7 Up soda brand.
Discontinued: 2018
Not what you are thinking: Despite the name Mary Jane, the candy bar was not named after an infamous drug. It was created in 1914 by Charles N. Miller, who named it after his favorite aunt. The candy bar had a chewy combination of peanut butter and molasses.
People remember it for its yellow wax paper with a red stripe.
An ending in bankruptcy: Mary Jane had a wild rice, being produced by various companies over the years, including NECCO, it faced discontinuation when NECCO went bankrupt in 2018.
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