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Canada Dry launched Tahitian Treat in 1964, introducing the fruit punch soda under its full name "Canada Dry Tahitian Treat."
While ownership has shifted through corporate mergers, the soda’s unique flavor continues to draw loyal customers who still love it to this day.
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In 1983, Norton Simon Inc. sold Canada Dry to Dr Pepper for $183 million.
Dr Pepper had merged with 7 Up's parent company in 1986, forming Dr Pepper/Seven Up Companies.
In 1995, Cadbury Schweppes bought the combined business for $1.7 billion.
When Cadbury Schweppes split its beverage and confectionery divisions in 2008, the drinks unit became Dr Pepper Snapple Group.
Finally, in 2018, Keurig Green Mountain acquired Dr Pepper Snapple for $18.7 billion, creating Keurig Dr Pepper.
This corporation now owns Tahitian Treat, alongside Canada Dry and over 125 other beverage brands.
Tahitian Treat sales doubled between 1995 and 1999, mostly with kids between the ages of 12-17.
Its fluorescent pink color and carbonated raspberry-guava flavor captured attention in convenience store coolers, standing out against the browns of cola and greens of lemon-lime sodas.
Middle school students frequently chose Tahitian Treat for lunch, drawn to its unique combination of fruit punch tartness and sweetness.
The brand's marketing strategy featured palm trees and beach scenes on its packaging, while its TV commercials showed teenagers skateboarding and surfing while drinking Tahitan Treat.
Drake's 2016 album "Views" includes the song "Weston Road Flows," where he references Tahitian Treat.
He used these lyrics:
"I used to hit the corner store to get to Tahiti Treat
Now the talk of the corner store is I'm TBE"
Weston Road, a major street in Toronto's west end, anchors this memory in a precise location.
Tahitian Treat has drawn loyalty from people who drank it as children in the 1990s.
The brand thrives on these memories, which bind customers to its distinct tropical taste.
This mirrors how other discontinued drinks and snacks have resurfaced via nostalgia.
Tahiti Treat launched an alcoholic variant at Ontario's LCBO stores, blending their fruit punch soda with vodka at 5% alcohol content.
The Toronto Star rated the drink 87/100.
This adult version transforms the familiar soft drink, letting consumers experience Tahitian Treat in cocktail form.
Despite limited availability, Tahitian Treat maintains a cult following.
While the beverage shares fruit-based elements with Hawaiian Punch, its distinct flavor profile sets it apart in devotees' minds.
Like its Canada Dry sibling Wink, Tahitian Treat's scarcity across North America has strengthened its appeal, driving fans to actively track it down.
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