Sony CEO History

SONY CEO HISTORY

© History Oasis

LIST OF CEOS OF SONY

  • Masaru Ibuka (1946–1971) 
  • Akio Morita (1971-1989) 
  • Norio Ohga (1989-1995)
  • Nobuyuki Idei (1995-2005)
  • Howard Stringer (2005–2012) 
  • Kazuo Hirai (2012-2018) 
  • Kenichiro Yoshida (2018-Present)


MASARU IBUKA (CO-FOUNDER OF SONY)

© History Oasis

Masaru Ibuka, the visionary co-founder and longtime president of Sony Corporation, played a pivotal role in shaping the company into a global leader in consumer electronics.

Under his leadership, Sony pioneered groundbreaking products such as the first commercially successful transistor radio, the Trinitron color television.

Ibuka's emphasis on innovation and research and development helped establish Sony as a powerhouse, with a consistent record of revolutionizing the industry.

His philosophy of enhancing people's lives and cultures through technology remains at the core of Sony's mission today.

AKIO MORITA

© History Oasis

Akio Morita, the visionary co-founder and longtime chairman and CEO of Sony Corporation.

He led the company to become a global leader in consumer electronics and technology over his 40-year tenure.

Under his leadership, Sony pioneered iconic products such as the world's first transistor television, the Walkman portable music player, and the Betamax home videocassette recorder.

Morita's relentless pursuit of excellence, focus on innovation and quality, and commitment to employee empowerment were instrumental in Sony's global expansion and diversification into new business areas.

NORIO OHGA

© History Oasis

Norio Ohga, who served as Sony's president, chairman, and CEO was instrumental in transforming the company into a global entertainment leader by expanding beyond electronics into music, movies, and video games.

His bold acquisitions of Columbia Pictures and CBS Records in 1989, along with his push to develop content like the PlayStation game console to complement Sony's hardware, demonstrated his vision of integrating hardware and software seamlessly.

NOBUYUKI IDEI

© History Oasis

During his tenure as CEO of Sony Corporation from 1999 to 2005, Nobuyuki Idei played a pivotal role in the company's digital transformation and globalization efforts.

He recognized the disruptive potential of the internet early on and emphasized Sony's shift towards digital and internet-based businesses, laying the groundwork for future growth.

Idei implemented significant restructuring initiatives, streamlining the board of directors and establishing a global management framework to enhance corporate governance.

HOWARD STRINGER

© History Oasis

Howard Stringer was the first non-Japanese executive to lead Sony.

He focused on streamlining Sony's electronics business and overseeing the release of successful film franchises like Spider-Man.

Despite arranging Sony's profitable investment in Spotify and making efforts to improve the Bravia TV business—the company faced challenges in keeping pace with competitors in consumer electronics under his leadership, and Sony's share price fell by 60% during his tenure, influenced by factors such as exchange rates and the 2011 Tohoku earthquake.

KAZUO HIRAI

© History Oasis

Kazuo Hirai successfully led a major turnaround of the company, helping it regain profitability after a challenging period.

Implementing his "One Sony" strategy, Hirai streamlined the company, focusing on key products and divisions such as video games and imaging, while cutting costs and restructuring less profitable businesses.

His leadership, which included a strong emphasis on the thriving PlayStation division he previously managed, saw Sony transition from a loss-making company to a profitable one.

KENICHIRO YOSHIDA

© History Oasis

Kenichiro Yoshida, who took over as CEO of Sony Corporation in April 2018 after serving as the company's Chief Financial Officer and Executive Deputy President, has continued the transformation of Sony that began under his predecessor, Kazuo Hirai.

Focusing on enhancing Sony's profitability and competitiveness as a global enterprise, Yoshida has maintained the company's strong positions in gaming, music, and entertainment.

Under his leadership, Sony has expanded its gaming business with the PlayStation, invested in AI and cloud gaming technologies, and grown its music and entertainment divisions through strategic acquisitions.

Collection

Next