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Here are the top slogans of Sprite over the years:
In 1961, The Coca-Cola Company launched Sprite.
Its first slogan was “Taste Its Tingling Tartness.”
It put the lemon-lime soda on the map, positioning it as a youthful, rebellious alternative during the counterculture movement of the 1960s.
Sprite and its slogan challenged 7UP’s market dominance while appealing to consumers seeking fresh, savory flavors.
Sprite mixed things up a decade later with the “Naturally Tart” campaign of the 1970s.
The slogan tapped into the era’s growing environmental and health consciousness movement by emphasizing its natural flavoring and caffeine-free formula.
The ad copy’s imagery and messaging aligned with consumers’ desire for a healthy and natural soda.
Continuing on the natural theme, Sprite launched the “It’s a Natural!” slogan alongside the “Natural Tart” slogan.
It featured earth-toned advertisements of free-spirited youth in natural settings, resonating with the present counter-cultural values.
In the 1980s, Sprite took things in a new direction with the “Great Lymon Taste!” campaign and slogan.
The new theme merged “lemon” and “lime” into a distinctive brand identity.
The Coca-Cola Company was looking to take over the market share of 7UP for good.
To do this, they deployed ads that resonated with young consumers, making it clear that lemon-lime flavor was the number one choice.
The rise of individualism in the late 1980s and early 1990s American culture found perfect expression in Sprite’s “I Like the Sprite in You” campaign, which blended with the era’s celebration of personal authenticity.
The ad men utilized hip-hop aesthetics, youth culture, and refreshment into a potent message about embracing one’s unique identity.
In the 1990s, Sprite came up with its most famous slogan ever.
Obey Your Thirst.
The slogan tapped into youth counterculture’s growing embrace of authenticity and self-expression through hip-hop and alternative movements.
It elevated the brand.
With this marketing campaign, Sprite went from a simple soft drink to a symbolic voice for a generation.
It challenged societal conventions of the time.
In the vein of “Obey Your Thirst,” Sprite launched the “Freedom From Thirst” campaign to tap into the zeitgeist of early 2000s optimism and digital liberation.
Its central themes were physical refreshment and metaphorical freedom from societal constraints.
Sprite’s latest slogan was launched in the early 2020s.
The “Thirst for Yours” slogan drummed into a generation’s digital-age pursuit of authenticity and self-expression.
The campaign continues to reinforce a broader cultural shift where social media has democratized personal narrative-building and identity curation.
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