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Scott Cook transformed personal finance through software.
In 1983, he and Tom Proulx created Intuit with a clear mission: make money management accessible to everyone.
Cook's previous work at Procter & Gamble and Bain & Company taught him to put customers first.
This insight led to Quicken, a software that dominated the personal finance market through its simplicity.
As CEO (1983-1994) and chairman (1993-1998), Cook expanded Intuit's reach.
The launch of QuickBooks addressed a specific need: small businesses required straightforward accounting tools.
By studying how people actually handled their finances, rather than how experts thought they should, Cook built products that solved real problems.
Bill Campbell transformed Silicon Valley first as a leader, then as its most trusted mentor.
As Intuit's CEO from 1994 to 1998, he brought the strategic mindset of his college football coaching days into the boardroom.
His leadership centered on three core principles:
Intuit flourished.
However, his influence reached far beyond one company's success.
He shaped the trajectories of technology giants, serving as a confidant to Steve Jobs and helping Google's founders navigate their company's explosive growth.
Even after stepping down as CEO, Campbell remained a guiding force on Intuit's board until 2015.
The company launched the Bill Campbell Coach's Award, which celebrates Intuit employees who embody his commitment to mentorship and diversity.
Steve Bennett led Intuit during his CEO role from 2000 to 2007.
He applied specific performance metrics and clear accountability structures.
He brought proven methods from GE, establishing measurable targets and redesigning teams to track results directly.
Rather than broad initiatives, Bennett chose specific focus areas:
After this, revenue grew, profits increased, margins expanded, and stock value rose.
During his decade as Intuit's CEO from 2008 to 2018 and subsequent role as executive chairman, Brad Smith led the company through targeted innovation and customer focus.
He steered Intuit's core products—TurboTax, QuickBooks, Mint, and Turbo—to harness new technologies that simplified financial management for users worldwide.
Smith led through attentive listening and practical wisdom drawn from experience.
This approach helped Intuit consistently earn recognition for both workplace excellence and software innovation.
The results proved measurable:
All which established Intuit as a dominant force in financial technology.
Since joining Intuit as CEO in 2019, Sasan Goodarzi has led the company through a profound transformation.
He grew up in Iran, where early hardships sparked a drive that propelled him through an MBA at Kellogg and into Intuit's leadership ranks in 2004.
Goodarzi's vision has reshaped Intuit into an AI-powered platform that serves millions.
Strategic acquisitions of MailChimp and Credit Karma have broadened the company's reach, while consistently strong financial results prove the effectiveness of his approach.
His goals cut to the heart of financial wellbeing: double household savings for users and boost small business survival rates.
Early metrics show measurable progress toward these targets.
Beyond business metrics, Goodarzi has built a workplace culture that consistently earns "best company" recognition.
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