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The slogan "Love my Good and Plenty!" brings together a century-long legacy of an iconic American candy.
It ties together marketing innovation, cultural nostalgia, and the enduring appeal of a classic licorice treat of the late 1800s.
The slogan "The Great American Chocolate Bar" made Hershey's Chocolate's rise to iconic status in the United States possible.
Since its founding in 1894, the slogan helped both the brand's market dominance and its deep integration into American cultural identity throughout the 20th century.
"A Kiss for You" is the official slogan of Hershey's Kisses.
Introduced in 1907, it cleverly shows a simple confection into an iconic symbol of affection and gift-giving in American society.
The first slogan created for Milk Duds is "Chocolatey, Caramely, and Rich with Milk. Chewy. Not Gooey".
It emphasized the candy's texture, flavor profile and ingredients.
During the Great Depression of the 1930s, Mr. Goodbar ingeniously marketed its peanut-filled candy bar as a "Tasty Lunch" for just two cents.
The positionied the candy bar as an affordable and nutritious meal option for struggling Americans.
The slogan "Indescribably Delicious" for Mounds candy bars originated from a 1956 contest held by Peter Paul Candy Manufacturing Company.
Leon Weiss won $10 for his winning entry, which has since become an iconic and enduring tagline for the brand.
The slogan "The Twist You Can't Resist" used by Twizzlers encapsulates both the product's unique characteristics and its marketing strategy in 1970s.
It brought a visual of a twisting treat you can’t pass up.
The slogan "Sometimes you feel like a nut, sometimes you don't" originated in the 1970s as a catchy advertising campaign for Almond Joy and Mounds candy bars.
It helped the consumer imagine the product differences while capturing the whimsical nature of consumer preferences.
The Whatchamacallit candy bar, introduced by Hershey's in 1978, cleverly capitalized on its unique name with the marketing slogan "You Can Ask For it By Name," emphasizing the product's whimsical nature and easy-to-request branding.
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Reese's slogan "There's no wrong way to eat a Reese's" emerged in the late 1980s and 1990s as part of a creative advertising campaign that capitalized on consumers' diverse eating habits.
It became an iconic phrase that reflects the brand's playful identity.
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