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The slogan "Love my Good and Plenty!" captures a specific moment in American candy history.
The black and pink candies, introduced in 1893, was one of the first branded licorice products in the United States.
The phrase used direct, personal language to forge an emotional connection with customers.
Hershey's marketing slogan "The Great American Chocolate Bar" reflected, rather than created, the company's dominance in U.S. chocolate manufacturing.
While the slogan emerged years after the company's 1894 founding, it captured Hershey's existing cultural significance and market position.
"A Kiss for You" became Hershey's Kisses' slogan in 1907, transforming a simple chocolate drop into a symbol of American gift-giving and affection.
The original Milk Duds slogan — "Chocolatey, Caramely, and Rich with Milk. Chewy. Not Gooey" — crafted a deliberate contrast in texture.
Its staccato structure and precise word choice distinguished the candy's dense chewiness from softer, messier caramels.
The slogan highlighted three key attributes: its chocolate-caramel flavor blend, dairy richness, and distinctive mouthfeel.
During the Great Depression, Mr. Goodbar marketed its chocolate-covered peanut bar as a "Tasty Lunch," pricing it at two cents.
It presented the candy bar as both a meal substitute and an affordable option for Americans facing economic hardship.
Peter Paul Candy Manufacturing Company launched a contest in 1956 seeking a new slogan for Mounds bars.
Leon Weiss crafted the winning phrase "Indescribably Delicious," earning a $10 prize.
His three-word creation became the brand's defining tagline.
Twizzlers' 1970s slogan "The Twist You Can't Resist" merged product description with psychological appeal.
The phrase captured both the candy's spiral shape and its compelling nature—creating a mental image of an irresistible, twisted rope of licorice.
In 1970, Hershey’s launched "Sometimes you feel like a nut, sometimes you don't" to market two distinct candy bars.
The slogan drew a clear line between Almond Joy's coconut-almond combination and Mounds' pure coconut filling.
Hershey's 1978 Whatchamacallit candy bar turned its playful name into a marketing asset.
The slogan "You Can Ask For it By Name" transformed what could have been a confusing title into a memorable selling point.
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Reese's launched its slogan "There's no wrong way to eat a Reese's" in the late 1980s to acknowledge how people devoured their peanut butter cups—whether nibbling the edges first, splitting the layers, or biting straight through.
It captured the brand's lighthearted spirit and consumers' personal rituals with the candy.
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