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"Betcha can't eat just one" has been a long-standing slogan for Lay's potato chips, first introduced in the 1960s.
The catchy phrase effectively captured the irresistible appeal and "more-ish" quality of the product, suggesting that once consumers started snacking on Lay's, they would find it hard to stop.
This concept was memorably brought to life in the popular "Crusher" ad campaign, where a man's willpower is put to the test as he is challenged to resist eating the very chip he is supposed to crush, showcasing the tempting nature of Lay's potato chips.
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"For the bold" has been a successful slogan for Frito-Lay's Doritos tortilla chips, aligning the brand with a daring, adventurous spirit that appeals to its target audience.
The slogan reflects the bold, intense flavors of Doritos chips as well as the brand's edgy marketing approach, exemplified by the innovative "Crash the Super Bowl" campaign.
This groundbreaking advertising initiative, which ran from 2006 to 2016, invited fans to create and submit their own Doritos commercials.
The winning entries earned coveted airtime during the Super Bowl broadcast.
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The slogan "Dangerously cheesy" playfully suggests that the bold, cheesy flavor of Cheetos snacks is so irresistible, it's almost a hazard.
This notion is humorously exaggerated in the memorable "Can't Touch This" television commercial, where a man finds himself comically unable to resist touching various objects due to the Cheetos cheese dust coating his fingers.
The ad effectively showcased the product's "dangerously" tempting cheese flavor while entertaining viewers with its lighthearted, relatable premise.
The slogan "Get together with Tostitos" emphasizes the social, communal aspect of enjoying Tostitos tortilla chips and salsa, positioning the products as ideal snacks for shared experiences and gatherings.
This theme is effectively illustrated in the "Super Bowl Party" commercial, where Tostitos plays a central role in bringing people together and creating a welcoming atmosphere at a Super Bowl viewing party hosted by the protagonist.
The ad showcased how Tostitos products can enhance social occasions and contribute to a sense of camaraderie and hospitality among friends and family.
The simple yet effective slogan "Ruffles have ridges" highlights the distinct texture and appearance of Ruffles potato chips, setting them apart from competitors and emphasizing the product's unique selling point.
The "Ridged" commercial visually demonstrates the satisfying experience of consuming Ruffles chips, focusing on a man enjoying the tactile sensation and sound of biting into the ridged chips.
This ad successfully communicated the brand's key differentiator and appeals to consumers' senses, making the product more memorable and enticing.
The straightforward slogan "Made for eating" underscores the simple, irresistible appeal of Fritos corn chips, suggesting that the product's primary purpose is to be enjoyed and consumed.
In the 1960s, Fritos introduced the memorable "Frito Bandito" character in their television commercials, featuring an animated, singing mascot who professed his love for the chips.
While the Frito Bandito campaign was popular and effective at the time, it was eventually discontinued due to concerns about cultural stereotyping.
The slogan "Smart choices, delicious snacks" positions Smartfood popcorn as a snack that combines taste and intelligent decision-making, appealing to health-conscious consumers who don't want to sacrifice flavor.
The "Popcorn Popping" commercial visually emphasizes the enjoyment and satisfaction of consuming Smartfood popcorn, focusing on a man savoring the product.
The ad effectively conveyed the brand's message that choosing Smartfood is a smart decision that doesn't compromise on taste or snacking pleasure.
The slogan "Whole grain snacking" emphasizes the healthier attributes of Sun Chips, which are made with whole grain ingredients, setting them apart from other snack options and appealing to nutrition-minded consumers.
The "Harvest" commercial takes a more wholesome, natural approach to promoting the product, featuring a farmer harvesting the grains that go into making Sun Chips.
This ad effectively communicated the brand's commitment to using quality, whole grain ingredients.
The slogan "Pretzels with a purpose" implies that Rold Gold pretzels serve a higher function beyond mere snacking, possibly hinting at their role as a satisfying and rewarding treat.
This theme is reinforced in the "Gold Medal" commercial, which features athletes celebrating their victories by enjoying Rold Gold pretzels.
By associating the product with the success and accomplishment of winning a gold medal, the ad positioned Rold Gold pretzels as a deserved indulgence for those who achieve their goals.
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