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"Betcha can't eat just one" has been a long-standing slogan for Lay's potato chips, first introduced in the 1960s.
The catchy phrase effectively captured the irresistible appeal and "more-ish" quality of the product, suggesting that once consumers started snacking on Lay's, they would find it hard to stop.
This concept was memorably brought to life in the popular "Crusher" ad campaign, where a man's willpower is put to the test as he is challenged to resist eating the very chip he is supposed to crush.
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"For the bold" has been a successful slogan for Frito-Lay’s Doritos tortilla chips, aligning the brand with a daring, adventurous spirit that appeals to its target audience.
The slogan reflects the bold, intense flavors of Doritos chips as well as the brand's edgy marketing approach.
It was used extensively in the "Crash the Super Bowl" campaign.
The advertising initiative ran from 2006 to 2016, inviting fans to create and submit their own Doritos commercials.
The winning entries earned coveted airtime during the Super Bowl broadcast.
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The slogan "Dangerously cheesy" playfully suggested that the bold, cheesy flavor of Cheetos snacks is so irresistible, it's almost a hazard.
This notion is humorously exaggerated in the memorable "Can't Touch This" television commercial, where a man finds himself comically unable to resist touching various objects due to the Cheetos cheese dust coating his fingers.
The slogan "Get together with Tostitos" emphasizes the social, communal aspect of enjoying Tostitos tortilla chips and salsa, positioning the products as ideal snacks for shared experiences and gatherings.
This theme is effectively illustrated in the "Super Bowl Party" commercial, where Tostitos plays a central role in bringing people together and creating a welcoming atmosphere at a Super Bowl viewing party hosted by the protagonist.
Ruffles built its brand on a fundamental design choice: deep ridges cut into each potato chip.
Their slogan "Ruffles have ridges" turned this physical feature into a memorable promise to consumers.
The "Ridged" TV spot captured a specific sensory moment: a customer bites into a chip, and the ridges crack with a distinct crunch.
This sound, paired with the visible texture, created a clear memory trigge
The simple message "Made for eating" captured Fritos corn chips' essential purpose—these were snacks meant to be enjoyed, nothing more elaborate.
In the 1960s, Fritos launched TV commercials featuring a new mascot: the Frito Bandito, an animated character who sang about his devotion to the corn chips.
Although the Bandito campaign initially drove sales and brand recognition, Fritos ended it after facing criticism that the character was racist.
The slogan "Smart choices, delicious snacks" positioned Smartfood popcorn as a snack that merged taste with intelligent decision-making, drawing health-conscious consumers who refused to compromise on flavor.
The "Popcorn Popping" commercial captured a man's visible satisfaction while eating Smartfood popcorn, highlighting the product's sensory appeal.
Through these elements, the ad delivered the brand's core message: selecting Smartfood represented a deliberate choice that preserved both taste and snacking enjoyment.
Sun Chips built its marketing around whole grains, setting itself apart from competing snacks through its emphasis on nutrition.
The "Harvest" commercial depicted a farmer gathering grain in his fields, creating a direct visual link between agriculture and the final product.
The ad strengthened Sun Chips' reputation for using whole grain ingredients and quality materials.
The slogan "Pretzels with a purpose" suggested that Rold Gold offered more than simple snacks—they delivered a moment of earned reward.
The Gold Medal commercial crystallized this idea by showing athletes biting into pretzels after winning competitions.
Rold Gold framed their pretzels as a tangible celebration of success, a victory snack earned through dedication and hard work.
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