DOMINO’S PIZZA SLOGANS & ADS OVER THE YEARS

LIST OF DOMINO’S PIZZA SLOGANS

• 30 Minutes or Less, or It’s Free (1970s-1992)
• Avoid the Noid (1986-1989)
• You Got 30 Minutes (Late 1980s-Early 1990s)
• Pizza Delivery Experts (1990s)
• Get the Door. It’s Domino’s. (2001)
• We Deliver (Early 2000s)
• You Did It, We’ll Eat It (2007)
• Oh Yes We Did (2009-2010)
• Anyware, Anywhere (Mid-2010s)
• Pizza Worth the Wait (2020)
• We’re Not Just Pizza. We’re Pizza People. (Late 2010s-Early 2020s)
• Delivering More Than Pizza (2020s)
• It’s What We Do. Eat. Sleep. Pizza. (2020s)

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30 MINUTES OR LESS, OR IT’S FREE

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Domino’s “30 Minutes or Less, or It’s Free” slogan and guarantee (1970s-1992) revolutionized pizza delivery.

It was the first promise of free pizza if shit hit the fan.

The slogan ended after a $2.8 million lawsuit when a driver caused a fatal accident.

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AVOID THE NOID

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In 1986, Domino’s Pizza created the “Avoid the Noid” campaign featuring a red-suited villain who sabotaged pizza deliveries.

The slogan turned ugly in 1989 when Kenneth Lamar Noid, suffering from mental illness, held Domino’s employees hostage at gunpoint, thinking the character targeted him personally.

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YOU GOT 30 MINUTES

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Domino’s “You Got 30 Minutes” slogan played on their original delivery guarantee.

The company abandoned the slogan as well once its 30-minute guarantee was discontinued.

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PIZZA DELIVERY EXPERTS

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After legal troubles ended their “30 minutes or free” guarantee in 1992, Domino’s adopted the “Pizza Delivery Experts”tagline to maintain their delivery focus without the guarantees.

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GET THE DOOR. IT’S DOMINO’S.

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“Get the Door. It’s Domino’s.” (2001) shifted its marketing from speed to customer experience.

The campaign was part of Domino’s first online ordering system.

During this same period, a Domino’s driver once arrived at a burning house, called 911, and helped rescue the residents before firefighters arrived. Hopefully, the family shared the pizza.

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WE DELIVER

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In the early 2000s, “We Deliver” showcased Domino’s transition from just pizza to wings and pasta as well.

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YOU DID IT, WE’LL EAT IT

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Domino’s “You Did It, We’ll Eat It” slogan invited customers to create pizza recipes.

A jellybean mayonnaise submission forced executives to taste-test on live TV, causing the marketing VP to vomit during the broadcast.

This campaign boosted the brand’s visibility by 340%.

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OH YES WE DID

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Domino’s Pizza kind of sucked in the late 2000s, so they revamped their pizza and launched the “Oh Yes We Did” slogan to admit to the poor quality and commitment to improvement.

Internal taste tests revealed employees themselves disliked their own pizza.

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ANYWARE, ANYWHERE

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In the mid-2010s, Domino’s launched the “Anyware, Anywhere” tagline to highlight their tech transformation.

This slogan showcased their expanded digital ordering system across smartphones, smartwatches, social media, and voice assistants.

Domino’s became the first major food brand to enable pizza ordering through a single pizza emoji tweet.

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PIZZA WORTH THE WAIT

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In 2020, Domino’s launched “Pizza Worth the Wait” during COVID-19 lockdowns, addressing longer delivery times while emphasizing quality over speed.

After the slogan launch, Domino’s digital orders surged 75% in Q2 2020.

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WE’RE NOT JUST PIZZA. WE’RE PIZZA PEOPLE.

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“We’re Not Just Pizza. We’re Pizza People.” shifted focus from product to people, highlighting employee passion behind pizza-making.

It built trust through authenticity.

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DELIVERING MORE THAN PIZZA

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Domino’s 2020 slogan, “Delivering More Than Pizza”, emphasized their charity work via disaster relief and partnerships.

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IT’S WHAT WE DO. EAT. SLEEP. PIZZA.

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“It’s What We Do. Eat. Sleep. Pizza.” is Domino’s latest slogan highlighting their pizza obsession.