.png)
.webp)
Discontinued: 2017
Frosted Grape Pop-Tarts, one of the original frosted flavors, came to market in 1967. They featured grape jelly filling topped with white icing and distinctive purple sprinkles.
Children of the 1980s and 1990s loved this grape-flavored pastry.
However, by 2017 Kellogg's discontinued citing insufficient demand, but briefly revived it in 2022 following passionate consumer campaigns on social media, then quietly removed it again by 2024.
Despite two discontinuations triggering widespread consumer protests, Kellogg's internal sales data consistently showed it ranked among their lowest-selling flavors.
Discontinued: 1999
Wild! Watermelon Pop-Tarts arrived in 1997 as part of Kellogg's adventurous flavor expansion.
These pastries featured vibrant artificial watermelon filling topped with white frosting and green swirls.
A random Reddit user claimed to have inspired its creation as a child in 1991 by writing a letter to Kellogg's.
Despite strong initial sales among '90s consumers, the bright pink pastry disappeared from shelves by 1999, only to make a brief comeback in 2015 as "Frosted Watermelon" for a limited summer release.
Discontinued: 2022
Launched in the early 2000s, Frosted Chocolate Chip Cookie Dough Pop-Tarts was a dessert-inspired breakfast innovation (as if you thought Pop-Tarts was not a dessert)
It included a sweet cookie dough filling with chocolate frosting.
The flavor quickly developed a dedicated following among consumers who could use it in their yummy recipes. Many used it as a base for homemade ice cream sandwiches, creating viral recipe trends.
Despite its popularity, Kellogg's discontinued the flavor around 2022, triggering a Change.org petition demanding its return.
Discontinued: 2006
Another dessert styled Pop-Tart, Hot Fudge Sundae featured a chocolate frosting exterior with a dual-layer filling:
It was designed to mimic the flavor of the beloved ice cream treat.
This Pop-Tart had a brief viral resurgence in 2020 when TikTok users created a trend showcasing them as "the ultimate ice cream sandwich hack" — placing ice cream between two toasted pastries to create a dessert similar to the original product.
Discontinued: 2009
Strawberry Cheese Danish Pop-Tarts combined sweet strawberry filling with a creamy cheese component, seeking to imitate the flavors of a traditional Danish pastry.
Kellogg's marketed this pastry as a breakfast indulgence as a more sophisticated version of their conventional fruity varieties.
Discontinued: 2017
Introduced in 2013, Frosted Red Velvet Pop-Tarts captured the dessert-inspired breakfast trend with their crimson pastry shell, cream cheese-flavored filling, and vanilla frosting.
Unlike most discontinued Pop-Tarts that remain retired, Red Velvet experienced multiple comebacks.
For example, after its discontinuation in 2017, it was briefly reintroduced in 2020 as "Red Velvet Cupcake" before vanishing again in 2021.
Discontinued: 2007
Mint Chocolate Chip Pop-Tarts were launched in 2006 as a novel breakfast pastry combining mint-flavored chocolate filling with white and green frosting.
Unlike other Pop-Tarts meant for toasting, these were specifically marketed to be eaten frozen.
Discontinued: 2002
Pop-Tarts introduced their Peanut Butter & Jelly flavor in 1998, attempting to replicate America's lunchbox staple in toaster pastry form.
The innovative design featured a dual-chamber filling with peanut butter on one side and grape jelly on the other, each maintaining the two flavors when heated.
Despite initial enthusiasm, sales declined after the novelty wore off.
Later on, College students created a viral food hack by sandwiching two PB&J Pop-Tarts together to form what they called "carb bombs" — calorie-dense treats containing approximately 400 calories. Just in case you are looking to add on a few extra pounds before summer.
.webp)