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Discontinued: 2000s
Introduced in the 1960s and discontinued in the 2000s after Keebler sold the brand, Pecan Sandies were buttery shortbread cookies loaded with pecans.
There was a time that these cookies were a ubiquitous American pantry staple.
The original recipe was created in conjunction with Southern pecan growers, who actively promoted their nuts as a "luxury" ingredient in the post-World War II era.
Discontinued: 1996
Sunshine Golden Fruit Raisin Biscuits were flat, thin cookies filled with raisins, similar to British Garibaldi biscuits, which gained popularity as a less-sweet alternative to traditional cookies.
These cookies were named after Giuseppe Garibaldi, the 19th-century Italian general who unified Italy.
Discontinued: 2019
Introduced in the 1970s, Rainbow Chips Deluxe cookies featured vibrant, multi-colored chocolate chips that brought psychedelic flair to the market.
The cookies were popular during the counterculture 1970s.
When Kellogg's sold the Keebler cookie division to Ferrero SpA in 2019, Rainbow Chips Deluxe was among the casualties to never return again.
Discontinued: 1996
Sunshine Lemon Coolers were delicate, citrus-infused cookies coated with powdered sugar.
These lemon cookies disappeared after Keebler acquired Sunshine Biscuits, prompting fans to create copycat recipes that persist today.
The powdered sugar coating contained actual lemon extract—not artificial flavoring—which created a distinctive melt-in-your-mouth sensation that modern imitators have struggled to replicate.
Discontinued: 1996
Sunshine Chocolate Nugget Cookies were hard cookies less than two inches in diameter, featuring a swirled top pattern with contrasting light and dark chocolate colors. They contained chocolate chips, and nut fragments.
Produced by Sunshine Biscuits and praised for their exceptional flavor, these treats disappeared from shelves when Keebler acquired Sunshine in 1996.
Discontinued: early 2000s
Keebler's Iced Honey Grahams delivered a perfect balance of sweetness and crunch, with their honey-infused graham crackers topped with a smooth vanilla icing. The icing hardened just enough to avoid being messy.
These rectangular cookies had a honeycomb pattern stamped into their surface, making them instantly recognizable in lunchboxes across America.
People loved the honeycomb design, which made them ideal for custom s'mores.
Discontinued: 1989
Magic Middles, first introduced by Keebler in 1989, featured shortbread cookies with gooey chocolate or peanut butter centers that remained molten when bitten into.
Their "ooze factor" made them a lunchbox staple throughout the 1990s.
Thousands of nostalgic fans are still campaigning more than a decade after to bring them back to the market.
Discontinued: 2006
E.L. Fudge Blasted Sandwich Cookies brought innovation to Keebler's classic lineup by enhancing their traditional sandwich cookies with bold flavor infusions like Butterfinger and S'mores.
These treats vanished after just three years on shelves—victims of shifting market preferences or production challenges.
Discontinued: 2015
Holiday Shapes cookies were a fun holiday treat for over three decades until their discontinuation around 2015.
These festive sugar cookies featured classic holiday designs including stars, trees, and bells, often adorned with colorful sprinkles.
They made a great addition to decoration and holiday parties
Keebler reportedly used the exact same dough as their regular Animal Crackers, simply reshaping and decorating it seasonally.
Discontinued: 1999
Introduced in 1908 by Sunshine Biscuits, Hydrox cookies entered the Keebler portfolio in 1996 through acquisition, only to be discontinued three years later and replaced by "Droxies."
These chocolate sandwich cookies with cream filling predated their more famous competitor Oreo by four years. However, they were less sweet than Oreos.
Most consumers mistakenly believed Hydrox was the imitator, leading to decades of brand identity struggles that contributed to axing the brand.
