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The Hershey Company
Discontinued: 2025
Originally created by the Walter M. Lowney Company in the 1890s, this Canadian candy featured a maraschino cherry in syrup surrounded by peanuts and chocolate. Each candy was created in 1-2 weeks, requiring the interior to gradually liquify over the weeks. Cherry Blossom was acquired by Hershey Canada in 1989, but production shifted from Canada to the U.S. in 2012. Sadly, this century-old confection was discontinued in 2025.
Discontinued: 1996
Introduced in the late 1920s by the Hollywood Candy Company, this malted milk nougat with caramel and chocolate candy bar was designed to be eaten frozen and inspired Mars’ Milky Way. Hershey acquired the Milkshake Bar in 1996 by purchasing the Hollywood Candy Company but quickly discontinued it, as it was too similar to their Payday and Zero bars.
Discontinued: 1997
Launched in 1987, Bar None combined layers of wafers, peanuts, and chocolate cream coated in milk chocolate. But it was given the name “Temptation” in Canada. People loved the original candy bar for its texture. A 1989 ad called it “the supreme chocolate extravaganza.” But a 1992 reformulation into two smaller bars with added caramel alienated fans of the original, causing sales to decline until discontinuation in 1997. In 2019, Iconic Candy resurrected the brand based on the original recipe.
Discontinued: 2002
Marking Hershey’s first venture into hard candy, TasteTations launched in 1996 with chocolate, caramel, peppermint, and butterscotch flavors. Hershey promoted them with a major campaign, including TV ads likening them to The Temptations (the Motown group). The company offered variety packs for 25 cents to attract buyers. The brand struggled to compete against competitors like Life Savers and Werther’s Original.
Discontinued: 2008
These marble-sized, unwrapped chocolate balls in tube-shaped bags included miniaturized versions of Reese’s Peanut Butter Cups, York Peppermint Patties, Kit Kats, and other popular Hershey brands. Their demise came in 2007-2008 after concerns about choking hazards with kids.
Discontinued: 2006
Inspired by Pringles, Hershey’s Swoops were chocolate slices sold in packs of six. Flavors included milk chocolate, Reese’s peanut butter, and York peppermint. The unique shape aimed to differentiate them, but high pricing relative to the small quantity and packaging challenges led to poor sales. Their “irresistible curves” failed to resonate with consumers.
Discontinued: 2014
Introduced to replicate s’mores with graham cracker bits, marshmallow filling, and milk chocolate coating, the Hershey’s S’mores Bar lasted 11 years before discontinuation. One Redditor called it “hands down the best candy I’ve ever had,”where many believe it should be revived.
Discontinued: 2009
Hershey’s Kissables were bite-sized versions of Hershey’s Kisses, which were launched to rival M&M’s. Though popular, their fate was sealed in 2007 when Hershey reformulated the recipe, replacing cocoa butter with vegetable oil. The backlash doomed it to failure.
Discontinued: 2006
With an exceptionally brief lifespan, the Raspberries’ n’ Creme Bar was formulated with white cream and raspberry-flavored bits. Its rapid discontinuation makes it one of Hershey’s shortest-lived products, though similar flavors later appeared as limited-edition Kisses.
Discontinued: 2014
This aerated milk chocolate bar was designed to melt smoothly in the mouth and was similar to the UK’s Aero bar. The Air Delight was available as both a candy bar and Kisses. Hershey said it had a light, bubbly texture but was criticized as a “ripoff” due to its airy texture. Hershey’s CEO said it was too much of a novelty to succeed in the U.S. market.
Discontinued: 2020
Debuting ahead of the 2018 PyeongChang Winter Olympics, Hershey’s Gold was a caramelized creme bar with peanuts and pretzels containing no cocoa solids. Its Olympic tie-in included gold foil packaging as a nod to winning medals. Despite passionate fans (with one calling it “my favorite Hershey’s product ever”), it was discontinued after just three years.
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