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An overview of Coca-Cola’s most popular jingles and songs over the years.
“I’d Like to Teach the World to Sing” began as a Coca-Cola jingle inspired by Bill Backer watching delayed travelers share Cokes at Shannon Airport.
The 1971 “Hilltop” commercial turned into an entire song featuring diverse youth singing on an Italian hilltop.
The New Seekers and The Hillside Singers recorded it.
The song found new success through its appearance in “Mad Men’s” finale.
Originally a 1987 Coca-Cola jingle, Robin Beck’s “First Time, First Love” became a hit single across Europe in 1988.
The power ballad’s romantic theme resonated beyond its commercial roots, reaching number one in the UK, Austria, and Germany.
Coca-Cola’s 1993 “Always” campaign was the company’s first entry into digital advertising through CGI polar bear commercials.
The campaign paired groundbreaking visuals with a simple, memorable jingle, reinforcing the brand’s message of happiness and connection.
This blend of innovative technology and emotional storytelling made the song unforgettable.
Coca-Cola UK used Pulp’s “Common People” in their 1995 advertising, adapting a song about class criticism to reach Britain’s alternative music scene.
The song’s critique of wealth to sell consumer products created notable irony.
K’naan’s “Wavin’ Flag,” originally a song about Somali resilience, was transformed by Coca-Cola into the 2010 FIFA World Cup’s promotional anthem.
The “Celebration Mix” blended K’naan’s vocals with football themes and Coca-Cola’s branding.
The song topped the charts in 18 countries.
For the 2014 World Cup, Coca-Cola produced “The World Is Ours” by collaborating with singers Aloe Blacc and David Correy.
The song combined Blacc’s vocals with the rhythms of Brazilian band Monobloco, serving as the centerpiece of Coca-Cola’s campaign to connect with soccer fans worldwide.
Coca-Cola’s 2015 campaign featured Jimmy Durante’s “Make Someone Happy” to promote kindness and connection.
The vintage song’s warmth complemented traditional advertising and a digital “Smile Petition.”
In 2016, Coca-Cola launched “Taste the Feeling,” unifying all brands under one message.
The campaign featured an electronic dance anthem by Avicii and Conrad Sewell to connect with younger audiences.
Coca-Cola adapted the song for different markets while maintaining its core melody.
It was a significant shift toward digital content for the cola giant.
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